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Privacy Policy

We, Private Dentistry, are responsible for this online offer must inform you at the beginning of your visit to our online offer about the type, scope and purposes of the collection and use of personal data in a precise, transparent, understandable, and easily accessible form in clear and simple language. We are therefore obliged to inform you which personal data are collected or used. Personal data is any information relating to an identified or identifiable natural person.

We attach great importance to the security of your data and compliance with data protection regulations. The collection, processing and use of personal data is subject to the provisions of the UK`s Data Protection Act (DPA) and the General Data Protection Regulation (GDPR) both collectively the “GDPR”.

With the following privacy policy, we would like to show you how we handle your personal data and how you can contact us

E-Mail: admin@privatedentistry.com
www.privatedentistry.com

General
The meaning of the terms used, such as “personal data” or “processing”, can be found in Article 4 of the GDPR.

The personal data of users processed within the scope of this online offer and includes inventory data (e.g., name and addresses of users), contract data (e.g., services used,), usage data (e.g., websites visited on our online offer, interest in our services) and content data.

“Users” here includes all categories of persons affected by the data processing. This includes, for example, our business partners, users, interested parties and other visitors to our online offer.

Privacy
We guarantee that we will only collect, process, store and use your data in connection with the processing of your enquiries and for internal purposes as well as in order to provide services requested by you or to make content available.

Principles of data processing
We process users’ personal data only in compliance with the relevant data protection regulations. User data is only processed if the following legal permissions exist:

  • in order to provide our contractual services and online services;
  • processing is required by law;
  • with your consent; and/or
  • on the basis of our legitimate interests (i.e., interest in the analysis, optimisation and economic operation and security of our online offer within the meaning of Art. 6 (1) (f) GDPR, in particular in measuring reach, creating profiles for advertising and marketing purposes, and collecting access data and using third-party services).

The above legal bases are set out in the GDPR as follows:

  • Consent Art. 6 (1) (a) GDPR. and Art. 7 GDPR;
  • Processing for the fulfilment of our services and implementation of contractual measures Art. 6 (1) (b) GDPR;
  • Processing for the fulfilment of our legal obligations Art. 6 (1) (c) GDPR;
  • Processing to protect our legitimate interests Art. 6 (1) (f) GDPR.

How we use your information
The main reason we process your information is to provide and improve our services. In addition, we process your information to ensure your safety and to send you advertisements that may be of interest to you. If you would like a more detailed explanation of the various reasons why we process your data and are interested in some practical examples, please read on.

  • to manage your account and provide you with our services;
  • to create and manage your account;
  • to serve you as a customer and respond to your inquiries;
  • to fulfil your requests;
  • to communicate with you about our services, including order management and invoicing;
  • to improve our services and develop new ones;
  • to research and analyse user behaviour to improve our services and content (e.g., we may decide to change the look and feel of the service or even make a material change to a particular feature based on user behaviour);
  • to develop new features and services (for example, we may decide to develop a new interest-based feature based on user requests);
  • to prevent, detect and take action against fraud or other illegal or unauthorised activity;
  • to respond to actual or alleged misconduct on and off the platform;
  • to perform data analysis to better understand and develop countermeasures against such activity;
  • to prevent recurrences of fraudulent activity;
  • to ensure legal compliance;
    to comply with legal requirements;
  • to support law enforcement activities;
  • to enforce our rights, such as our terms of use;
  • to process your data as described above, we rely on the following legal bases:
    • Providing our services to you: Generally, we process your data to fulfil the contract you have with us. For example, while you are using our services to meet contacts, we process your data to manage your account and profile, make it visible to other users and recommend other users to you.
    • Legitimate Interests: We may use your data if we can demonstrate a legitimate interest to do so. For example, we analyse the behaviour of users of our services to continuously improve our services, we suggest offers that we think may interest you, and we process data for administrative, anti-fraud and other legal purposes.
    • Consent: We may ask you from time to time for your consent to use your data for certain purposes. You may withdraw your consent at any time by contacting us.

Data transfer to third parties
Data is only passed on to third parties within the framework of legal requirements. We only pass on user data to third parties if this is necessary, for example, for contractual purposes or on the basis of legitimate interests in the economic and effective operation of our business.

If we use subcontractors to provide our services, we take appropriate legal precautions as well as corresponding technical and organisational measures to ensure the protection of personal data in accordance with the relevant legal regulations.

Data transfer to a third country or an international organisation
Third countries are countries in which the GDPR is not directly applicable law. This basically includes all countries outside the UK and the EU, or the European Economic Area.

Whenever a data transfer to a third country or an international organisation takes place. We apply and ensure that appropriate/adequate safeguards are in place and that enforceable rights and effective remedies are available to you.

Storage period of your personal data
We adhere to the principles of data economy and data avoidance. This means that we only store the data you make available to us for as long as is necessary to fulfil the aforementioned purposes or as stipulated by the various storage periods provided for by law. If the respective purpose ceases to apply or after expiry of the corresponding periods, your data will be routinely blocked or deleted in accordance with the statutory provisions. We have created an internal concept to ensure this procedure.

Log files
In principle, it is possible to use the Funeral People website without providing personal data. When a page of our website is accessed and each time a file is retrieved, access data about this process is stored in a log file. The corresponding log file contains: Your IP address, the page from which the file was requested, the name of the file, the date and time of the request, the amount of data transferred, the access status (file transferred, file not found, etc.), a description of the type of operating system and web browser used. The stored data does not allow any conclusions to be drawn about your identity and is evaluated exclusively for statistical purposes.

The collection and processing of this data is carried out in order to enable the use of the website at all, on the basis of our legitimate interest, whereby our legitimate interest is the provision of our website. Incidentally, we store this aforementioned data, including the IP addresses, only in anonymised form and use it only in this anonymised form to analyse the use of the offer and the further development and optimisation of our website in your interest. Our legitimate interest is the ongoing improvement of our online offer in order to provide you with the greatest possible user comfort.

Cookies
During the use of our website, so-called “cookies”, small text files, are stored on your computer. Such cookies register information about your computer’s navigation on our website (pages selected, day, time and duration of use, etc.). A cookie is downloaded via a browser the first time you visit a website. The next time you visit this website with the same device, the browser checks whether a corresponding cookie is present (i.e., contains the website name). It sends the data stored in the cookie back to the website. Some cookies are important for the website’s functionality and are automatically activated by us when a user visits. Our website also uses cookies to make it easier to use and to provide you with content tailored to your information needs.

You cannot be personally identified from any of the information we collect. The use of the cookies we use is necessary in order to be able to provide the online offer of Funeral People at all and, moreover, to be able to optimise it on an ongoing basis. The data processing in this context is therefore based on our legitimate interest. Our legitimate interest is to provide visitors to our website with a functioning online service and to make visiting and using the website as pleasant and efficient as possible.

For further information on cookies in general, please visit www.allaboutcookies.org and for further details on the cookies we use, please refer to our Cookie Policy.

Contacting us
If you contact us, you agree to electronic communication. Personal data is collected when you contact us. Which data is collected in the case of a contact form can be seen from the respective contact method. Your data will be transmitted SSL-encrypted. The information you provide will be stored exclusively for the purpose of processing the enquiry and for possible follow-up questions.

The legal basis for this is the fulfilment of our services and implementation of contractual measures and our legitimate interests. We may also use software to maintain customer data on the basis of our legitimate interests (efficient and fast processing of user requests).

We would like to point out that e-mails can be read or changed unauthorised and unnoticed during transmission. Furthermore, we would like to point out that we use software to filter unwanted e-mails (spam filter). The spam filter can reject e-mails if they have been falsely identified as spam by certain characteristics.

Creating an account
Personal data will continue to be collected and processed if you provide it to us for the performance of a contract or when opening an account. Deletion of your account is possible at any time and can be done by sending a message to us. We store and use the data provided by you for the purpose of processing the contract. After complete processing of the contract or deletion of your account, your data will be blocked with regard to tax and commercial law retention periods and deleted after expiry of these periods, unless you have expressly consented to a further use of your data or a legally permitted further use of data has been reserved on our part.

Service Provider Profile
If you register as a service provider, we will request mandatory and, where applicable, business data. If you make use of the option, the relevant data you provide will be transferred to your profile. Of course, you can change the information at any time via the settings in your profile. Content and data are publicly viewable. You have choices about the information on your profile. You don’t have to provide additional information on your profile; however, profile information helps you to get more from our Services. It’s your choice whether to include sensitive information on your profile and to make that sensitive information public. Please do not post or add personal data to your profile that you would not want to be available. The legal basis for the processing of your personal data is the establishment and implementation of the service provider for the use of the service. We store the data until you delete your user account. Insofar as legal retention periods are to be observed, storage also takes place beyond the time of deletion of a user account.

Commercial and business services
We process data of our contractual and business partners, e.g., users and interested parties in the context of contractual and comparable legal relationships as well as related measures and in the context of communication with contractual partners (or pre-contractual), e.g., to answer enquiries.

We process this data to fulfil our contractual obligations, to secure our rights and for the purposes of the administrative tasks associated with this information as well as for business organisation. We only disclose the data of the contractual partners to third parties within the scope of the applicable law to the extent that this is necessary for the aforementioned purposes or for the fulfilment of legal obligations or with the consent of the contractual partners (e.g., to participating telecommunications, transport, and other auxiliary services as well as subcontractors, banks, tax and legal advisers, payment service providers or tax authorities).

Unless otherwise specified the purposes of processing are Contractual performance and service, contact requests and communication, office and organisational procedures, administration, and response to requests, visit action evaluation, interest-based and behavioural marketing. And, the Legal bases are Contractual performance and pre-contractual inquiries, Legal obligation, and our Legitimate interests.

Administration, financial accounting, office organisation, contact management
We process data in the context of administrative tasks as well as organisation of our operations, financial accounting and compliance with legal obligations, such as archiving. In this regard, we process the same data that we process in the course of providing our contractual services. The purpose and our interest in the processing lies in the administration, financial accounting, office organisation, archiving of data, i.e., tasks that serve the maintenance of our business activities, performance of our tasks and provision of our services. The deletion of data with regard to contractual services and contractual communication corresponds to the data mentioned in these processing activities.

In this context, we disclose or transfer data to consultants, such as legal advisors or auditors, as well as other fee offices and payment service providers.

Furthermore, based on our business interests, we store information on suppliers and other business partners, e.g., for the purpose of contacting them at a later date. This data, most of which is company-related, is generally stored permanently.

Data processing for the purpose of fraud prevention and optimisation of our payment processes
Where applicable, we provide our service providers with further data, which they use together with the data necessary for the processing of the payment as our processors for the purpose of fraud prevention and optimisation of our payment processes (e.g., invoicing, processing of contested payments, accounting support). This serves to protect our legitimate interests in our protection against fraud or in efficient payment management, which outweigh our interests in the context of a balancing of interests.

Legal defence and enforcement of our rights
The legal basis for the processing of your personal data in the context of legal defence and enforcement of our rights is our legitimate interest. The purpose of processing your personal data in the context of legal defence and enforcement of our rights is the defence against unjustified claims and the legal enforcement and assertion of claims and rights.

Your personal data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. The processing of your personal data in the context of legal defence and enforcement is mandatory for legal defence and enforcement of our rights. Consequently, there is no possibility for you to object.

Direct marketing in the context of a customer relationship
We use the data you provide to fulfil and process our contract and to respond to your enquiries or on the basis of your consent. Insofar as you have also given us separate consent to process your data for consulting and advertising purposes, we are entitled to contact you for these purposes via the communication channels you have consented to.

When you send a data subject access request
The legal basis for the processing of your personal data in the context of handling your data subject access request is our legal obligation and the legal basis for the subsequent documentation of the data subject access request is both our legitimate interest and our legal obligation.

The purpose of processing your personal data in the context of processing data when you send a data subject access request is to respond to your request. The subsequent documentation of the data subject access request serves to fulfil the legally required accountability.

Your personal data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. In the case of the processing of a data subject access request, this is three years after the end of the respective process.

You have the possibility at any time to object to the processing of your personal data in the context of the processing of a data subject access request for the future. In this case, however, we will not be able to further process your request. The documentation of the legally compliant processing of the respective data subject access request is mandatory. Consequently, there is no possibility for you to object.

What rights do you have?
a) Right to information
You have the right to obtain information about your stored data free of charge. Upon request, we will inform you in writing, in accordance with applicable law, which of your personal data we have stored. This also includes the origin and recipients of your data as well as the purpose of the data processing.

b) Right to rectification
You have the right to have your data stored by us corrected if it is incorrect. In doing so, you can demand a restriction of processing, e.g., if you dispute the accuracy of your personal data.

c) Right to block
Furthermore, you can have your data blocked. To ensure that a blocking of your data can be taken into account at any time, this data must be kept in a blocking file for control purposes.

d) Right to deletion
You may also request the deletion of your personal data, provided there is no legal obligation to retain it. If such an obligation exists, we will block your data upon request. If the relevant legal requirements exist, we will also delete your personal data without a corresponding request on your part.

e) Right to data portability
You have the right to request that we provide you with the personal data you have provided to us in a format that allows it to be transferred to another entity.

f) Right to complain to a supervisory authority
You have the option to lodge a complaint with one of the data protection supervisory authorities.

g) Right of objection
You have the right to revoke the use of your data for internal purposes at any time with effect for the future. To do so, it is sufficient to send a corresponding e-mail. However, such a revocation does not affect the lawfulness of the processing operations carried out by us up to that point. This does not affect data processing with regard to all other legal bases, such as the initiation of a contract (see above).

Protection of your personal data
We take contractual, organisational, and technical security measures in accordance with the state of the art to ensure that the provisions of the data protection laws are complied with and to protect the data we process against accidental or intentional manipulation, loss, destruction or against access by unauthorised persons.

The security measures include in particular the encrypted transmission of data between your browser and our server. For this purpose, a 256-bit SSL (AES 256) encryption technology is used. This includes your IP address.

In doing so, your personal data is protected within the scope of the following points (excerpt):

  • Maintaining the confidentiality of your personal data.
    In order to maintain the confidentiality of your personal data stored with us, we have taken various measures to control access, entry and access control.
  • Maintaining the integrity of your personal data
    In order to maintain the integrity of your personal data stored with us, we have taken various measures to control disclosure and input.
  • Maintaining the availability of your personal data
    In order to maintain the availability of your personal data stored with us, we have taken various measures to control orders and availability.

The security measures in place are continuously improved in line with technological developments. Despite these precautions, due to the insecure nature of the Internet, we cannot guarantee the security of your data transmission to our online service. Therefore, any data transmission from you to our website is at your own risk.

Updating your information
If you believe that the information, we hold about you is inaccurate or that we are no longer entitled to use it and want to request its rectification, deletion, or object to its processing, please contact us.

For your protection and the protection of all of our users, we may ask you to provide proof of identity before we can answer the above requests.

Keep in mind, we may reject requests for certain reasons, including if the request is unlawful or if it may infringe on trade secrets or intellectual property or the privacy of another user. If you wish to receive information relating to another user, such as a copy of any messages you received from him or her through our service, the other user will have to contact us to provide their written consent before the information is released.

Also, we may not be able to accommodate certain requests to object to the processing of personal information, notably where such requests would not allow us to provide our service to you anymore.

How Long We Retain Your Information
We keep your personal information only as long as we need it for legitimate business purposes and as permitted by applicable law. To protect the safety and security of our users on and off our services, we implement a safety retention window of three months following account deletion. During this period, account information will be retained although the account will of course not be visible on the services anymore.

In practice, we delete or anonymise your information upon deletion of your account (following the safety retention window) or after two years of continuous inactivity, unless:

  • we must keep it to comply with applicable law (for instance, some “traffic data” is kept for one year to comply with statutory data retention obligations);
  • we must keep it to evidence our compliance with applicable law (for instance, records of consents to our Terms, Privacy Policy and other similar consents are kept for ten years);
  • there is an outstanding issue, claim or dispute requiring us to keep the relevant information until it is resolved; or
  • the information must be kept for our legitimate business interests, such as fraud prevention and enhancing users’ safety and security. For example, information may need to be kept to prevent a user who was banned for unsafe behaviour or security incidents from opening a new account.

Keep in mind that even though our systems are designed to carry out data deletion processes according to the above guidelines, we cannot promise that all data will be deleted within a specific time-frame due to technical constraints.

Automated decision-making and profiling
In the event that we use personal data for the purposes of automated decision-making and those decisions have a legal (or similarly significant effect) on you, you have the right to challenge to such decisions under the GDPR, requesting human intervention, expressing their own point of view, and obtaining an explanation of the decision from us.

External links
Our website contains links to the online offers of other providers. We hereby point out that we have no influence on the content of the linked online offers and the compliance with data protection regulations by their providers.

Changes and updates to the privacy policy
We kindly ask you to regularly inform yourself about the content of our privacy policy. We will amend the privacy policy as soon as changes to the data processing activities we carry out make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g., consent) or other individual notification.

Concerns and contact
If you have any concerns about a possible compromise of your privacy or misuse of your personal data on our part, or any other questions or comments, you can contact us.

Exercising your rights
If you would like to exercise any of our rights as set out above in the “What rights do you have?” section above or have a complaint, please contact us. Any such request will be responded to within one month and we might require proof of identity to verify and process your request. For more information about these rights, please contact us.